As soon as you log in to Google Trends, the tool will show you an overview of the searches.If you don’t, click on More options > Create account and create your login and password. If you already have a Google email account, you just need to type in your email address and password. Go to Google Trends, and on the upper right-hand corner, and click on Sign in.There are many ways to use it, and you can explore the resources the way you see fit. Now you know what Google Trends is and how it can be important to your business, let’s help you with a step-by-step on how to use this tool. ![]() You can see the most searched for terms in a year, country, or category, and from it, prepare your editorial calendar with some insights from Google Trends. Find topics that relate to those you want to write about, to create content that is more comprehensive in your niche.This way, you can define if it is better to use “japanese cooking” or “japanese food”, for example Compare the most common terms in search engines.This will provide you with insights of topics you can talk about Have an overview of what is being searched for in the world or only in one specific region.That’s why, more than the keyword tools that are commonly used, Google Trends is becoming so popular. There’s no use in creating incredible content if the topic is not being searched for. This happens because, if a person is searching for a specific word, it is more likely that she is looking for a specific solution and that your product can help her.īut more than knowing how to choose the term you’re going to work with, it is important to understand what the audience is looking for. After all, these are specific terms that help you increase traffic to your page and also bring visitors who really want to learn about your product. You probably already know how important it is to change a keyword strategy. Besides understanding the search habits in different countries, it is also possible to set criteria such as time range, category, and type of search. This is only one of the ways in which you can direct your research on Google Trends. When you search for Japanese food, it is possible to see in which countries this term was more searched for. ![]() Moreover, it is possible to understand the search habits of users according to the countries in which certain terms are being searched, and compare the search volume of that term throughout the year and in different areas of the world. This is because the tool can capture this kind of data from people’s searches on Google. It is possible, for instance, to find information about the wishes and attitudes of users. However, in time and with new updates, Google Trends because a source of general information for the public. In the beginning, it was considered too static, as it didn’t update frequently, and then the data shown was not up to date. Launched for the first time in 2006 with the name Insights for Search, Google Trends is a tool that offers information on how users search for information on search engines from Google and YouTube. What is Google Trends? What is the advantage? Step-by-step to use Google Trends What is Google Trends? ![]() In this post, we will explain what Google Trends is and teach you the step-by-step so you can start using this tool in your marketing strategy. Some of these tools are Google Keyword Planner and Keyword Tool.īut beyond these already well-known tools, there’s another one that can help you immensely, and that not many people talk about: Google Trends. There are many ways and tools that help you find a keyword that is connected to your business and has a high volume of searches on engines. However, as we pointed out, finding a term that is trending in the digital market is a very good start. Search Engine Optimization (or simply SEO) techniques go way beyond that. Of course, merely choosing the right words won’t make your content stand out. That’s why entrepreneurs have invested more and more in the best practices so that their business show up in the first results on search engines.Ĭhoosing the perfect keyword, the term your potential customer really searches for, is the first step to rank well in search engines such as Google and Yahoo, for example. If, in the past, people had to leave their homes to look for the products and services they needed, today this can be easily done on the Internet. ![]() Digital Marketing has been growing a lot in the last few years, due to the changes in consumer behavior.
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